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How We Helped A Biotech Brand Humanise Science Through an Authentic 8-Part Marketing Video Series

Allowing Personality to Shine in Science ✨

When a customer challenged how easy the PhysioMimix® Core System was to use, CN Bio didn't write a technical guide; they called their bluff on camera.

But how do you film a non-scientist taking on complex biotech workflows without losing technical authority or making your team look unprofessional?

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Which Key Factors Affected our Video Strategy When Producing This Content?

Using An Unconventional, But Authentic Format

We swapped rigid scripts for an actual scenario where the audience could get behind the team on camera. By following the journey of a non-expert, it allowed potential customers to see the process similar to what their situation could be setting this up in their own lab.

Working with Non-Actors to Utilise Natural Chemistry

By pairing Joe (the learner in this scenario) with an expert scientist (Isavella from R&D), we created natural dialogue on camera without the pressure of memorising lines. An opportunity we took was understanding Joe would naturally ask questions during his experience. These questions would most likely be ones asked by the audience watching, building an extra level of authenticity.

Creating Content Across Multiple Levels of the Marketing Funnel

The 8-episode series was structured into bite-sized assets, starting with lighthearted setup overviews for top-of-funnel marketing, moving into deep-dive workflow demonstrations for the invested customer at the bottom-of-funnel.1

An Active Laboratory Needs a Low-Impact Production

Through meticulous pre-production planning, we captured the entire 8-part series in a single streamlined production window with minimal disruption to live lab operations. Following all the safety rules set out, including adorning our stylish lab coats.

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Are these challenges you face in your science, biotech or technical marketing?

If so, let's chat and see what we can do.

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The Define Creative Process

To get a project going we start by getting to know your goals, audience, and brand message so we can craft ideas that really connect with your audience. Our focus is on strong, purpose-driven concepts, making sure every shot and visual element has meaning and supports the overall message. We aim to not only captivate the audience but also solve your challenge – whether that's boosting brand awareness, delivering key information, or driving engagement – by aligning our creative vision with the project’s goals.

Our products and services are quite niche, to find a media team who can understand and run with that – I think is very impressive.

Ayisha Malik, Marketing Content Manager

CN Bio

Frequently Asked Questions

Our internal team aren't actors. How do you get non-video professionals comfortable on camera?
How much time will a multi-part video series take from our internal team?
How do you make technical or scientific content engaging without losing credibility?

Ready to Humanise Your Technology or Science B2B Brand? 🔬🧫

Let’s build a custom video campaign that showcases your product's value and highlights your team's personality.

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