When a customer challenged how easy the PhysioMimix® Core System was to use, CN Bio didn't write a technical guide; they called their bluff on camera.
But how do you film a non-scientist taking on complex biotech workflows without losing technical authority or making your team look unprofessional?





We swapped rigid scripts for an actual scenario where the audience could get behind the team on camera. By following the journey of a non-expert, it allowed potential customers to see the process similar to what their situation could be setting this up in their own lab.

By pairing Joe (the learner in this scenario) with an expert scientist (Isavella from R&D), we created natural dialogue on camera without the pressure of memorising lines. An opportunity we took was understanding Joe would naturally ask questions during his experience. These questions would most likely be ones asked by the audience watching, building an extra level of authenticity.
The 8-episode series was structured into bite-sized assets, starting with lighthearted setup overviews for top-of-funnel marketing, moving into deep-dive workflow demonstrations for the invested customer at the bottom-of-funnel.1
Through meticulous pre-production planning, we captured the entire 8-part series in a single streamlined production window with minimal disruption to live lab operations. Following all the safety rules set out, including adorning our stylish lab coats.
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If so, let's chat and see what we can do.
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To get a project going we start by getting to know your goals, audience, and brand message so we can craft ideas that really connect with your audience. Our focus is on strong, purpose-driven concepts, making sure every shot and visual element has meaning and supports the overall message. We aim to not only captivate the audience but also solve your challenge – whether that's boosting brand awareness, delivering key information, or driving engagement – by aligning our creative vision with the project’s goals.
Ayisha Malik, Marketing Content Manager
CN Bio

Let’s build a custom video campaign that showcases your product's value and highlights your team's personality.
Let's see how we could help convey your complex ideas while humanising your brand.
Coffee and biscuits are on us! ☕️🍪