We combine aerial and ground productionseamlessly, giving you cinematic storytellingwithout the need for multiple suppliers.

Our core team leads the creative vision while wedraw on trusted specialists for animation, post,and VFX when needed.

We work closely with you at every stage, makingthe process clear, enjoyable, and tailored to yourgoals.

We start every project with the story, ensuringyour film connects emotionally and leaves alasting impression.

Jordan and Matthew have known each other since they were six.

Ever since then, they have been consuming stories through film, TV, video games and music. Unknown to them, this would all converge into a fulfilling creative venture for them both.

Since starting Define Creative, the pair have been refining where their creative passion lies. Which turns out to be facilitating brands to capture their own authentic, emotive, human story, giving meaning to everything they produce.

After all the hard work, creative sparks, and pixel-perfect adjustments, the project comes to a glorious finish. This is the moment where we collectively high-five across screens (or in person if we're lucky), admire the masterpiece we've created, and most importantly – celebrate! We part ways, not with a handshake, but with a figurative confetti cannon, sending good vibes all around. Whether it's popping champagne, sharing some victory snacks, or simply raising a toast to the next big thing, we make sure to celebrate the journey with our clients. Because every successful project deserves a proper send-off, and hey, we’re always ready for the next adventure when you are! 🎉🥂

Once your content has been signed off, it’s time to deliver it to you. We host all our videos on our own private server, ensuring video storage is secure and delivery to you is rapid. Gone are the days of sending USB sticks and hard drives through couriers. The project lead will send you a direct link to download final deliverables and any agreed upon assets quickly and efficiently, right to your digital front door!

Post-production involves many aspects, colour correction, colour grading, sound design and editing all happen once the videographers have collected the footage from shoot day. Following the brief created back in  the Pre-production phase the edit team use their expertise to meticulously craft the narrative of the video. Any additional music, sound effects, graphical overlays, call out are all added on top of the video to direct the audience to the desired response, be it visiting a website, calling a hotline or giving them a good cry 😭. Hey! Emotions are powerful marketing tools!

‘This is where the fun begins’ - Anakin Skywaker.

‍It’s the day of filming, every shoot is different and an opportunity for our videographers to flex their ability with a camera, working through the shot list to capture the interviews, b-roll and any magic moments that present themself. We understand budgets vary per project and our team has the flexibility to provide full camera crews equipped with lighting and sound, or smaller projects with a one man videographer.

All good things start with a plan, and that is especially important with video. Our Visual Director will hold an initial pre-production meeting with you and your team to identify the key audience and goal for the video content. From this depending on the type of video, a shot list, plan or storyboard will be put together ahead of the filming date.

To get a project going we start by getting to know your goals, audience, and brand message so we can craft ideas that really connect with your audience. Our focus is on strong, purpose-driven concepts, making sure every shot and visual element has meaning and supports the overall message. We aim to not only captivate the audience but also solve your challenge – whether that's boosting brand awareness, delivering key information, or driving engagement – by aligning our creative vision with the project’s goals.