Here’s how a single video can be repurposed into content you’ll actually use. Helping you work smarter and your video content go further.

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1) Feature Showcase + Voiceover.
Re-edit your footage into a short vertical clip that spotlights a key feature or selling point, then add a quick voice note as commentary. Bite-sized + authentic = scroll-stopping content that feels made for social.

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2) Landing Page Explainer.
Trim your video down, pulling out sector-specific clips and add it to your landing page aimed at that particular sector. The more hyper-specific and valuable content, the more dwell time leading to higher conversions.
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3) Testimonial Clip.
‍Cut a customer quote into its own edit, instant credibility, zero extra cost. Haven’t got a customer to quote? An employee can give a soundbite as the advocate voice for your product or service.
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4) Paid Ad Variants.
Cut your hero video into 15s and 6s versions. You've got a new Paid Ad video. Test some hooks, the one which is most relevant will gain a higher quality score, meaning the cost per click could drop – saving you some pennies.
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5) Retargeting Snippet.
Using the effective hooks you've found, create an ultra-short cut (under 10s) for cheap, effective retargeting reminder ads.

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Now every shoot with a primary video deliverable can have five+ edits to populate your social channels, sales materials and website content.

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