Designer London Developments needed a visual identity that captured the essence of countryside living within an urban London setting for their new Clovelly Park View development. The branding had to reflect the development’s nearby green spaces and natural surroundings while appealing to young professionals and growing families looking for a stylish yet tranquil home within the inner city.
Client
Designer London Developments, on behalf of Box Partnership
Capabilities
Visual Identity Design, Hoarding design & brochure design.
Challenge
The challenge was to balance a contemporary, trendy aesthetic with the feeling of open space and nature. The identity needed to stand out in the competitive London property market, offering a refreshing alternative to traditional city living while still feeling aspirational and modern. Giving the aspirational countryside lifestyle whilst also only a stone's throw away from city living
Solution
We created a visual identity that blended organic design elements with a clean, but trendy style. The hoarding and brochures showcased the contrast between lush foliage shapes and bright colours of urban lifestyle, positioning the development as a unique retreat within the city. Through thoughtful typography, a bold yet refined color palette, and a cohesive design system, the brand told a compelling story – one of space, nature, and stylish living in the heart of London.
info@define-creative.co.uk
01223 903040
