May 16, 2025
⏲️ 1-Minute Insight
Videos Can't Be Long
🎥 Behind the Scenes
Just A Casual Monday Morning Meeting
Jazz Leading the Charge at Orbital Fabrication's Shoot
Simon & Sue, Granite5 Chat with Rachel, Vitae
Superb Science Scenes at CN Bio
🐎 Featured Project
The National Stud - Hollie Doyle & Bradsell
✨The Final Shot VS The Setup
Orbital Fabrications
🧠 An Interesting Read
Did Marketing Create the Manosphere?
💡 What’s Inspiring Us
IKEA's Experimental Pop-up
‘Videos can’t be long, everybody’s attention spans are so short nowadays’
Okay, so maybe attention spans are shorter… However, the conclusion that ‘videos can’t be long’ can be disputed. There’s one key thing that I’m going to coin right here, right now – ‘The Carlength Podcast Effect’. Catchy, I know.
With this theory (anecdotally backed up by many), people will not choose content if it’s not long enough to last the length of their entire journey. Be it by car, bus, train or boat, if they need to switch midway through, it will factor in their choosing it to begin with.
Unlike music, where you’ll enjoy a shuffled music mix, you may not want the next auto-selected piece of long-form content.
Or even worse…you start and finish one episode, and get 5 minutes into the next really juicy episode, only to have to turn it off as you’ve arrived at your destination. Bummer.
The moral of this micro tale is: Don’t be afraid of going against what you think is expected, trending or popular.
If, for your specific context, going against the grain enhances the user’s experience – do it.
We like to share what goes on at the studio or on shoots behind the scenes, as you can probably see right now our version of professional champions fun and being happy first.
Dusting off his saddle, Jordan headed to The National Stud to capture the champions: Hollie Doyle and Bradsell in an exclusive interview. A beautiful relationship between the racehorse and rider was captured in an authentic conversation.
"With a limited amount of time with Hollie, and hoping to have Bradsell in the interview (Although strangely he didn't say much 🤔), we opted for an authentic handheld style, which enabled us to capture the special moments and focus on the connection between these two giants of flat racing. Alongside this main video, we switched it up for a fast-paced, quick-fire round Q&A video with Hollie about her favourite memories of Bradsell and what makes him an excellent choice for stud duties."
Jordan, Visual Director
Find out more about the project here:
https://www.define-creative.co.uk/project-indiv/bradsell-and-hollie-doyle-a-winning-bond
We had the pleasure of learning about the wonderful world of Orbital Fabrications. It was cool to see the machinery in action, which you can see below.
In light of the recent buzz around Netflix’s Adolescence, Saul Parker takes a deep dive into the role of the marketing industry on the ‘manosphere’ and how brands can adapt to change the narrative around “hustle culture” and toxic masculinity that has impacted the industry.
https://www.campaignlive.co.uk/article/marketing-create-manosphere/1915632
IKEA’s latest experiential pop-up events have added to the anticipation of the Oxford Street flagship store. “This campaign was a natural extension of this, and we looked to apply our understanding of how young people live and socialise to help us to create meaningful and engaging experiences that resonate with young Londoners..”
I loved seeing this campaign as it hit their goal of wanting to resonate with young Londoners. It was really interesting to see such a longstanding brand still go above and beyond to reach different audiences.
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Email us at: info@define-creative.co.uk
Take a look at a selection of projects we've been working on recently here at the De·fine Creative Studio.
Have a look at our case studies from this month.
Catch-up, coffee and a biscuit? Or five. 🍪 What's not to like!?
Fill out the form below, email us at info@define-creative.co.uk or call us on: 01223 903040
info@define-creative.co.uk
01223 903040
