The identity needed to strike a balance between sophistication and playfulness, ensuring it felt aspirational while remaining inviting. A key challenge was incorporating a subtle nod to Whitgift School’s iconic peacock motif without being overly traditional. The brand also had to resonate with an audience seeking both urban convenience and a sense of community.

We developed a visual identity that reinterpreted the peacock motif into a bold, symbolic design language. The use of geometric shapes and vibrant, contemporary colours brought a fresh energy to the branding while maintaining an air of prestige. The hoarding and brochures presented the development as a modern, well-connected location, seamlessly blending playful creativity with refined elegance to appeal to the target market.